Belch, George E. Belch, Michael A. Purani, Keyoor <br/><br/>
Advertising and promotion  An integrated marketing communications perspective 

 - 9th 
 - New Delhi  McGraw Hill Education  2014 
 - xliii, 1016 
<br/><br/><label>ISBN: </label>9781259026850 
<br/><br/><label>Dewey Class. No.: </label>659.1