TY  - BOOK
AU  - Kaushik, Avinash
TI  - Web analytics 2.0
SN  - 9788126542451
U1  - 025.24 
PY  - 2013///
CY  - New York
PB  - Wiley
KW  - Web usage mining
KW  - Internet users-Statistics-Data processing
KW  - Internet marketing
N1  - Includes index
N2  - Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
ER  -