TY  - BOOK
AU  - Richard, Greg
AU  - Munsters, Wil
TI  - Cultural tourism research methods
SN  - 9781845935184
U1  - 910.72 
PY  - 2010///
CY  - Massachusetts
PB  - CABI
N2  - The consumption of culture is one of the most important aspects of tourism activity. Cultural tourism includes experiencing local culture, traditions and lifestyle, participation in arts-related activities, and visits to museums, monuments and heritage sites. This book reviews a wide range of qualitative and quantitative research methods applied to the field of cultural tourism, including surveys, mystery tourist visits, visitor tracking, grand tour narratives, collage, researcher-created video, photo-based interviews, ethnographic and actor-network approaches. It provides a practical guide on how to conduct research as well as a discussion and evaluation of the methods
ER  -