TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo.
TI  - Servises marketing: Integrating customer focus across the firm
SN  - 9781259026812
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill
ER  -