TY  - BOOK
AU  - Trott, Paul
TI  - Innovation management and new product development
SN  - 9788131728031
U1  - 658.575 
PY  - 2011///
CY  - New Delhi
PB  - Pearson
KW  - Product Development
KW  - Innovative Management
KW  - Technological innovations, Management
N2  - The subject of innovation management is often treated as a series of separate specialisms, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process. Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development. As innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms, Innovation Management and New Product Development will give you some insight into the problems faced by firms as they try to develop innovative products that will help them survive and prosper
ER  -