TY  - BOOK
AU  - Stahlberg, Markus
AU  - Maila, Ville
TI  - Shopper marketing: How to increase purchase decisions at the point of sale
SN  - 9780749460938
U1  - 659.157 
PY  - 2010///
CY  - New Delhi
PB  - Kogan Page
ER  -