Kazmi, S.H.H. Batra, Satish K. <br/><br/>
Advertising & sales promotion 

 - 3rd 
 - New Delhi  Excal Books  2011 
 - xiv, 660p. 
<br/><br/><label>ISBN: </label>9788174466396 
<br/><br/><label>Dewey Class. No.: </label>658.82