Amazon cover image
Image from Amazon.com

Marketing research:

By: Contributor(s): Material type: TextTextPublication details: New Delhi: Pearson, 2010Edition: 6th edDescription: xxviii, 948pISBN:
  • 9788131731819
Subject(s): DDC classification:
  • 658.83 MAL
Summary: Marketing research is an integral part of marketing. It helps companies stay competitive and avoid the high costs of poor decisions based on unsound information. This book helps readers to master the skills of marketing research, from assessing information needs to providing management with relevant, accurate, reliable, valid and current information, and aiding marketing decision-making in the most effective way. The research process described in the text is not limited to marketing, but applies to any area of management. This book also provides students with the most extensive help available to learn SPSS and SAS.
Item type: Book
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)

Includes bibliographical references and index.

Marketing research is an integral part of marketing. It helps companies stay competitive and avoid the high costs of poor decisions based on unsound information. This book helps readers to master the skills of marketing research, from assessing information needs to providing management with relevant, accurate, reliable, valid and current information, and aiding marketing decision-making in the most effective way. The research process described in the text is not limited to marketing, but applies to any area of management. This book also provides students with the most extensive help available to learn SPSS and SAS.

There are no comments on this title.

to post a comment.

© 2023-2024 Indian Institute of Management Kashipur Koha version 23.05

Powered by Koha