Marketing research:
Material type: TextPublication details: New Delhi: Pearson, 2010Edition: 6th edDescription: xxviii, 948pISBN:- 9788131731819
- 658.83 MAL
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | IIM Kashipur | 658.83 MAL (Browse shelf(Opens below)) | Available | 98 |
Browsing IIM Kashipur shelves Close shelf browser (Hides shelf browser)
Includes bibliographical references and index.
Marketing research is an integral part of marketing. It helps companies stay competitive and avoid the high costs of poor decisions based on unsound information. This book helps readers to master the skills of marketing research, from assessing information needs to providing management with relevant, accurate, reliable, valid and current information, and aiding marketing decision-making in the most effective way. The research process described in the text is not limited to marketing, but applies to any area of management. This book also provides students with the most extensive help available to learn SPSS and SAS.
There are no comments on this title.