Mass communication:

Contributor(s):

Detrani, Jason R [ed.]

Material type: Text

TextPublication details: Oakville: Apple Academic Press, 2011Description: 314pISBN:

9781926692951

Subject(s):

Journalism-United States

DDC classification:

302.23 MAS

Summary: Mass communication is the academic study of the various means by which individuals and entities communicate information via mass media to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television and film, and the Internet. This volume addresses many pressing concerns in the field today, such as communicating information to the public about emergency procedures in the face of disasters and emergencies, the media’s role in public health campaigns, and more. The book also explores mass media theory and incorporating media strategies into peace-building campaigns. A thoughtful analysis of how mass media messages are constructed and construed rounds out the book.

Item type:

Book

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IIM Kashipur	302.23 MAS (Browse shelf(Opens below))	Available		221

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Includes bibliographical references and index.

Mass communication is the academic study of the various means by which individuals and entities communicate information via mass media to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television and film, and the Internet. This volume addresses many pressing concerns in the field today, such as communicating information to the public about emergency procedures in the face of disasters and emergencies, the media’s role in public health campaigns, and more. The book also explores mass media theory and incorporating media strategies into peace-building campaigns. A thoughtful analysis of how mass media messages are constructed and construed rounds out the book.

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