Mass media and social issues/

By:

Prabhakar, Naval

Contributor(s):

Basu, Narendra

Material type: Text

TextPublication details: New Delhi: Commonwealth Publishers, 2007Description: v, 309pISBN:

8131100227

Subject(s):

DDC classification:

302.23 PRA

Summary: The mass media have an important role in modern society as the main channel of communication. The stronger and more purposeful the communication channels, the more developed the countries and vice versa. The population relies on the news media as the main source of information and the basis on which they form their opinions and voting decisions. Any selection of messages in the mass media will thus have a profound effect on the entire society. The present volume is devoted to the discussion of the role of the media in presenting contemporary social issues. Specific instance of media coverage of issues related to human rights, women, environment, consumerism etc., are duly discussed. The potential of media to improve our social situation is contrasted with the actual trends in addressing these issues. It also attempts to identify the areas in which media can bring about radical changes for the better future.

Item type:

Book

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IIM Kashipur	302.23 PRA (Browse shelf(Opens below))	Available		3007

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Previous	302.23 POP Popular media cultures: fans, audiences and paratexts/	302.23 POT Media literacy/	302.23 POT Media effects/	302.23 PRA Mass media and social issues/	302.23 REF Refining milestone mass communications theories for the 21st century/	302.23 ROU Routledge companion to media studies and digital humanities/	302.23 ROU Routledge handbook of emotions and mass media/	Next

Includes bibliographical references and index.

The mass media have an important role in modern society as the main channel of communication. The stronger and more purposeful the communication channels, the more developed the countries and vice versa. The population relies on the news media as the main source of information and the basis on which they form their opinions and voting decisions. Any selection of messages in the mass media will thus have a profound effect on the entire society. The present volume is devoted to the discussion of the role of the media in presenting contemporary social issues. Specific instance of media coverage of issues related to human rights, women, environment, consumerism etc., are duly discussed. The potential of media to improve our social situation is contrasted with the actual trends in addressing these issues. It also attempts to identify the areas in which media can bring about radical changes for the better future.

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