Entrepreneurial journalism:
Material type: TextPublication details: New Delhi: Sage, 2012Description: xxvi, 320pISBN:- 9781608714209
- 070.5797 BRI
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | IIM Kashipur | 070.5797 BRI (Browse shelf(Opens below)) | Available | 2851 |
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070.44932094 POL Political journalism in transition: western europe in a comparative perspective/ | 070.4495516 PAI Climate change in the media: reporting risk and uncertainty/ | 070.44965 BES Best business writing 2012/ | 070.5797 BRI Entrepreneurial journalism: how to build what's next for news/ | 070.92 SUR JS and the times of my life: a worm's-eye view of Indian journalism/ | 111.85 FEM Feminism and art history now: radical critiques of theory and practice/ | 113.8(H) KAL Hamare path pradarshak/ |
Includes bibliographical references and index.
Launch yourself into the new news economy. The digital revolution that provides so many options for news consumers also means massive opportunity for journalists. The trick: see the disruption as an opening you can attack. Entrepreneurial Journalism will inspire you with what's possible and show you the mechanics behind building a business. Working through eight clear and concise stages, you'll explore the secrets of successful news startups (including how they're making money) and learn how to be an upstart yourself, building an innovative and sustainable news business from scratch.
Each chapter starts with a real entrepreneur's experience, teasing out how savvy and opportunistic journalists found their way to success. Mark Briggs then helps you size up the market, harness technology, turn your idea into a product or service, explore revenue streams, estimate costs, and launch. "Build Your Business" action items at the end of each chapter get you thinking through each step of your business plan. Discover how traditional news organizations are evolving and innovating, where the jobs are today and where the new jobs will be tomorrow. Learn from the pioneers, and become one.
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