Social effects of mass media in India/

By:

Rao, N. Bhaskara

Contributor(s):

Raghavan, G. N. S

Material type: Text

TextPublication details: New Delhi: Gyan Publishing House, 1996Description: viii, 315pISBN:

8121205212

Subject(s):

DDC classification:

302.230954 RAO

Summary: The three parts of this unusual work present a survey of the origin and growth of the mass media India, as part of the country's political economy, before and after independence. It is a critical assessment of the present media scene including the findings of the first-ever country-wide survey of the social effects of the media, specially TV, conducted by the Center for Media Studies during 1994-95; and recommended future that includes in the case of Akasvani and Doordarshan, now government owned and departmentally run, a radical restructuring and redefinition of role.

Item type:

Book

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IIM Kashipur	302.230954 RAO (Browse shelf(Opens below))	Available		3009

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Previous	302.230954 MED Media and social life in India/	302.230954 NOL No limits: media studies from India/	302.230954 RAN Indian media in a globalised word/	302.230954 RAO Social effects of mass media in India/	302.230954 SOU South Asian media cultures: audiences, representations, contexts/	302.230954 THO Political economy of communications in India: the good, the bad and the ugly/	302.230954 VIL Mass communication in India: a sociological perspective/	Next

Includes index.

The three parts of this unusual work present a survey of the origin and growth of the mass media India, as part of the country's political economy, before and after independence. It is a critical assessment of the present media scene including the findings of the first-ever country-wide survey of the social effects of the media, specially TV, conducted by the Center for Media Studies during 1994-95; and recommended future that includes in the case of Akasvani and Doordarshan, now government owned and departmentally run, a radical restructuring and redefinition of role.

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