Mass communication:
Material type: TextPublication details: Washington: CQ Press, 2011Edition: 3rd edDescription: xxxiii, 660pISBN:- 9781604266009
- 302.23 HAN
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | IIM Kashipur | 302.23 HAN (Browse shelf(Opens below)) | Available | 2893 |
Includes bibliographical references and index.
Mass Communication delivers an engaging and compact introduction to the field of mass comm without the glitz that does little to improve students′ ability to be smarter consumers of media or think critically about the media′s role in today′s society. Ralph E. Hanson combines solid content, incisive analysis, fun and conversational writing in a highly readable and informative text.
Employing an effective media literacy perspective, Hanson shows students that media are not something to be feared or demonized, but rather are an essential part of our lives that should be thoughtfully consumed.
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