Indian media business/

By:

Kohli-Khandekar, Vanita

Material type: Text

TextPublication details: New Delhi: Sage, 2003Edition: 3rd edDescription: xxvii, 373pISBN:

9788132102359

Subject(s):

Mass media-India

DDC classification:

302.230954 KOH

Summary: This book presents an in-depth study of the Indian media business. It provides detailed analysis, fresh perspectives, and critical information on how the business operates in the nine segments of the media industry―print, television, film, radio, music, internet, telecom, out-of-home media, and events. The author provides insights into not just the history of the business but also its present dynamics by discussing technology, regulations, economics, valuations, and industry trends.

Item type:

Book

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IIM Kashipur	302.230954 KOH (Browse shelf(Opens below))	Available		2840

Includes bibliographical references and index.

This book presents an in-depth study of the Indian media business. It provides detailed analysis, fresh perspectives, and critical information on how the business operates in the nine segments of the media industry―print, television, film, radio, music, internet, telecom, out-of-home media, and events. The author provides insights into not just the history of the business but also its present dynamics by discussing technology, regulations, economics, valuations, and industry trends.

There are no comments on this title.

to post a comment.