Magic of bollywood:

Contributor(s):

Roy, Anjali Gera [ed.]

Material type: Text

TextPublication details: New Delhi: Sage, 2012.Description: xviii, 334pISBN:

9788132107323

Subject(s):

Bollywood

DDC classification:

791.430954 MAG

Summary: Few would deny that the most significant weapon in India′s cultural and artistic armory is its avowedly commercial cinema, now known as Bollywood. This anthology aims to portray the "soft" power of Bollywood, which makes it a unique and powerful disseminator of Indian culture and values abroad. The essays in the book examine Bollywood′s popularity within and outside South Asia, focusing on its role in international relations and diplomacy.

Item type:

Book

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IIM Kashipur	791.430954 MAG (Browse shelf(Opens below))	Available		3139

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Previous	791.430954 Star dust: Vignettes from the fringes of the film industry/	791.430954 BOL Bollywood and globalization: indian popular cinema, nation, and diaspora/	791.430954 MAG Magic of bollywood: at home and abroab/	791.430954 MAG Magic of bollywood: at home and abroab/	791.430954 TRA Travels of bollywood cinema: From bombay to LA/	791.43652 CLE Movies to manage by: Lessons in leadership from great films/	791.436529 MED Media, indigeneity and nation in South Asia/	Next

Includes index.

Few would deny that the most significant weapon in India′s cultural and artistic armory is its avowedly commercial cinema, now known as Bollywood. This anthology aims to portray the "soft" power of Bollywood, which makes it a unique and powerful disseminator of Indian culture and values abroad. The essays in the book examine Bollywood′s popularity within and outside South Asia, focusing on its role in international relations and diplomacy.

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