Elements of international english style:
Material type: TextPublication details: New Delhi: PHI Learning, 2009.Description: xvii, 162pISBN:- 9788120329492
- 808.042 WEI
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | IIM Kashipur | 808.042 WEI (Browse shelf(Opens below)) | Available | 1961 |
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808.042 RAI Techniques in teaching writing/ | 808.042 RAM Allyn & Bacon guide to writing/ | 808.042 SPI Creative poetry writing/ | 808.042 WEI Elements of international english style: guide to writing correspondence, reports, technical document internet pages for a global audience/ | 808.0427 DEL Conversations readings for writing/ | 808.0427 LAN Sentence skills with readings | 808.0427 MCM Literature and the writing process/ |
Includes index.
This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication with the practical skills of writing and editing English for those who read it as a second language. The book emphasizes principles of simplicity and clarity, proper etiquette, cultural sensitivity, appropriate layout and typography, and more to increase the chances that a text prepared by a native English speaker will be better understood by a non-native speaker. It also updates traditional advice with new insights into "e-mail culture." Equally useful for students and professionals in business communication, marketing communication, and international business, The Elements of International English Style is filled with realistic examples, problems, and projects, including: 57 specific tactics to internationalize one's English; hundreds of before-and-after comparisons showing the effects of editing for an international audience; models of international correspondence; practical discussion questions and work projects; useful resources for further study, including books, articles, and websites.
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