Employee engagement/

Includes index.

This book on Employee Engagement, that encompasses eight chapters and eight business cases, is an attempt to bring out various facets of engaging the most valuable resource in the organization from practical and application point of view. Engagements relationship with profitability of the enterprise, gender inequalities in engagement, creation of value-proposition for employees, changing workplace and changing workforce and their expectations especially that of the millennial generation or Gen Y, the service-marketing-mix approach in engaging people, the extended honeymoon model, measurement of engagement and benchmarking practices are some of the issues that have been discussed in the eight chapters. The eight business cases primarily look at how an enduring culture of an organization is important in creating true engagement. Organization like Taj Hotels, Resorts and Palaces, Titan Industries limited, Tata Consultancy Services, Oliver Wyman, Google, Bharti-Airtel feature in these cases.