Groundswell:

By:

Li, Charlene

Contributor(s):

Bernoff, Josh

Material type: Text

TextPublication details: Boston: Harvard Business Review Press, 2011.Description: xv, 332pISBN:

9781422161982

Subject(s):

DDC classification:

303.4833 LI

Summary: Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.

Item type:

Book

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IIM Kashipur	303.4833 LI (Browse shelf(Opens below))	Available		864

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Previous								Next
Previous	303.4833 GEN Generational use of new media/	303.4833 HAN Handbook of the psychology of communication technology/	303.4833 HOU Society in the digital age: an interactionist perspective/	303.4833 LI Groundswell: winning in a world transformed by social technologies/	303.4833 MIL Understanding digital culture/	303.4833 SOR Enterprise mobility: tiny technology with global impact on work/	303.4833 STA Issues and trends in technology and human interaction/	Next

Includes index.

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.

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