Business analytics principles, concepts, and applications

By:

Schniederjans, Marc J

Contributor(s):

Material type: Text

TextPublication details: Noida | Pearson | 2023Description: xviii, 350pISBN:

9789356064317

Subject(s):

DDC classification:

658.4038 SCH

Summary: Business Analytics Principles, Concepts, and Applications brings together a complete, integrated package of knowledge for newcomers to the subject. The authors present an up-to-date view of what business analytics is, why it is so valuable, and most importantly, how it is used. They combine essential conceptual content with clear explanations of the tools, techniques, and methodologies actually used to implement modern business analytics initiatives.

Item type:

Book

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IIM Kashipur	658.4038 SCH (Browse shelf(Opens below))	Available		10802

Includes appendixes and index.

Business Analytics Principles, Concepts, and Applications brings together a complete, integrated package of knowledge for newcomers to the subject. The authors present an up-to-date view of what business analytics is, why it is so valuable, and most importantly, how it is used. They combine essential conceptual content with clear explanations of the tools, techniques, and methodologies actually used to implement modern business analytics initiatives.

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