Intelligent marketing:

By:

Kumar, V

Material type: Text

TextPublication details: New Delhi: Sage, 2021.Description: xvi, 295pISBN:

9789353887094

Subject(s):

DDC classification:

658.872 KUM

Summary: Do you have specific tactics to survive this era of digital transformation? How can a firm extract powerful insights from responding to and implementing new-age technologies?Some companies adapt. Others miss the boat. Knowledge of what technology to employ, how to employ it, when and why it should be employed is a must in this era. Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community.

Item type:

Book

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IIM Kashipur	658.872 KUM (Browse shelf(Opens below))	Available		9612

Includes index.

Do you have specific tactics to survive this era of digital transformation?
How can a firm extract powerful insights from responding to and implementing new-age technologies?Some companies adapt. Others miss the boat.
Knowledge of what technology to employ, how to employ it, when and why it should be employed is a must in this era.
Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community.

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