Sage handbook of marketing ethics/
Material type: TextPublication details: New Delhi: Sage, 2021Description: xviii, 552pISBN:- 9781529709292
- 174.4 SAG
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | IIM Kashipur | 174.4 SAG (Browse shelf(Opens below)) | Available | 9480 |
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174.4 NAS Good intentions aside: a managers guide to resolving ethical problems/ | 174.4 OXF Oxford handbook of business ethics/ | 174.4 PAR Business ethics/ | 174.4 SAG Sage handbook of marketing ethics/ | 174.4 STA Absolute essentials of business ethics/ | 174.4 TRI Tribal wisdom for business ethics/ | 174.4 VEL Business ethics: concepts and cases/ |
Includes index.
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices.
Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.
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