Illustrated guide to the content analysis research project/
Material type: TextPublication details: New York: Routledge, 2021Description: viii, 140pISBN:- 9781138605121
- 302.23072 SWA
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | IIM Kashipur | 302.23072 SWA (Browse shelf(Opens below)) | Available | 8899 |
Includes bibliographical references and index.
The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach. A colorful step-by-step to developing a typical research project using the content analysis methodology, this common-sensical guide provides a foundational and much-needed approach to introducing mass media research concepts. The fundamental elements of this research methodology are presented in plainspoken language perfect for undergraduates and new researchers, complete with page-popping illustrations and an informal narrative keep the reader engaged while tackling students' most common sticking-points. This book is an excellent companion to research-centered courses and a must-have resource for any student undertaking mass media research.
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