Applied communication research methods:

By:

Boyle, Michael P

Contributor(s):

Schmierbach, Mike

Material type: Text

TextPublication details: New York: Routledge, 2020Edition: 2nd edDescription: xxiv, 459pISBN:

9780367178727

Subject(s):

DDC classification:

302.2072 BOY

Summary: A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics.

Item type:

Book

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IIM Kashipur	302.2072 BOY (Browse shelf(Opens below))	Available		8896

Includes bibliographical references and index.

A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers.

The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics.

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