Digital marketing:

By:

Hanlon, Annmarie

Material type: Text

TextPublication details: New Delhi: Sage, 2019Description: xviii, 341pISBN:

9789353885403

Subject(s):

DDC classification:

658.872 HAN

Summary: Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. The book has been structured to map the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt.

Item type:

Book

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IIM Kashipur	658.872 HAN (Browse shelf(Opens below))	Available		8566

Includes bibliographical references and index.

Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. The book has been structured to map the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt.

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