Attention economy:

By:

Davenport, Thomas H

Contributor(s):

Beck, John C

Material type: Text

TextPublication details: Boston: Harvard Business School Press, 2001.Description: ix, 255pISBN:

9781578518715

Subject(s):

Economics

DDC classification:

303.4833 DAV

Summary: In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind.

Item type:

Book

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IIM Kashipur	303.4833 DAV (Browse shelf(Opens below))	Available		748

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Previous	303.4833 BAL Metaverse : and how it will revolutionize everything	303.4833 BRE Social ethical and policy implications of tnformation technology/	303.4833 CAN Critical reflections on informations systems: a systemic approach/	303.4833 DAV Attention economy: understanding the new currency of business/	303.4833 DEV Development connections: unveiling the impact of new information technologies/	303.4833 ECO Economic impact of digital technologies: measuring inclusion and diffusion in Europe/	303.4833 FRI World is flat: the globalized world in the twenty- first century/	Next

Includes index.

In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind.

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