Sports and entertainment marketing/
Material type: TextPublication details: Boston: Cengage Learning, 2016.Edition: 4th edDescription: ix, 430pISBN:- 9781133602446
- 796.0698 KAS
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | IIM Kashipur | 796.0698 KAS (Browse shelf(Opens below)) | Available | 8138 |
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Includes index.
SPORTS AND ENTERTAINMENT MARKETING, 4E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.
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