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Using focus groups in research/

By: Material type: TextTextSeries: Continuum research methods seriesPublication details: London: Continuum, 2007Description: vii, 104pISBN:
  • 9780826464729
Subject(s): DDC classification:
  • 001.433 LIT
Summary: Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced.
Item type: Book
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Includes bibliographical references.

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced.

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