Political speechwriter's companion:

By:

Lehrman, Robert

Material type: Text

TextPublication details: Washington D.C.: CQ Press, 2009.Description: xiv, 362pISBN:

9781604265491

Subject(s):

Politicians

DDC classification:

808.51 LEH

Summary: Other guides on public speaking focus on how to convey knowledge or understanding. While it is useful to master such informative speech, other goals and strategies are essential for a politician: publicity, for one. To communicate optimism, to rely on material written by others, to speak repeatedly, day in and day out. Above all, politicians need to persuade their audiences. They can use facts or appeal to values, but in the end, they must urge action. Politicians are advocates.

Item type:

Book

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IIM Kashipur	808.51 LEH (Browse shelf(Opens below))	Available		7615

Includes index.

Other guides on public speaking focus on how to convey knowledge or understanding. While it is useful to master such informative speech, other goals and strategies are essential for a politician: publicity, for one. To communicate optimism, to rely on material written by others, to speak repeatedly, day in and day out. Above all, politicians need to persuade their audiences. They can use facts or appeal to values, but in the end, they must urge action. Politicians are advocates.

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