Social media analytics:

By:

Ganis, Mattew

Contributor(s):

Kohirkar, Avinash

Material type: Text

TextPublication details: New York: IBM Press, 2015Description: xxxv, 268pISBN:

9789332578463

Subject(s):

Social Media

DDC classification:

302.23 GAN

Summary: Social Media Analytics is the complete insider's guide for all executives, marketing analysts and students who want to answer mission-critical questions and maximize the business value of social media data at every step of the process. Two leaders of IBM's cutting-edge Social Media Analysis Initiative offer thorough and practical coverage of all three phases: data identification, analysis and knowledge interpretation. Teaches cutting-edge techniques for unstructured data identification, analysis and interpretation. Gives expert advice for avoiding costly pitfalls in social media analytics. Includes three chapter-length case study projects. Written by leaders of IBM's pioneering Social Media Analysis Initiative. Chapter 1: Looking for Data in All the Right Places Chapter 2: Separating the Wheat from the Chaff Chapter 3: Whose Comments Are We Interested in? Chapter 4: Timing Is Everything Chapter 5: Social Data: Where and Why Chapter 6: The Right Tool for the Right Job Chapter 7: Reading Tea Leaves: Discovering Themes, Topics or Trends Chapter 8: Fishing in a Fast-Flowing River Chapter 9: If You Don’t Know What You Want, You Just May Find It!: Ad Hoc Exploration Chapter 10: Rivers Run Deep: Deep Analysis Chapter 11: The Enterprise Social Network Chapter 12: Murphy Was Right! The Art of What Could Go Wrong Chapter 13: Visualization as an Aid to Analytics

Item type:

Book

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IIM Kashipur	302.23 GAN (Browse shelf(Opens below))	Available		11627

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Includes index.

Social Media Analytics is the complete insider's guide for all executives, marketing analysts and students who want to answer mission-critical questions and maximize the business value of social media data at every step of the process. Two leaders of IBM's cutting-edge Social Media Analysis Initiative offer thorough and practical coverage of all three phases: data identification, analysis and knowledge interpretation. Teaches cutting-edge techniques for unstructured data identification, analysis and interpretation. Gives expert advice for avoiding costly pitfalls in social media analytics. Includes three chapter-length case study projects. Written by leaders of IBM's pioneering Social Media Analysis Initiative. Chapter 1: Looking for Data in All the Right Places Chapter 2: Separating the Wheat from the Chaff Chapter 3: Whose Comments Are We Interested in? Chapter 4: Timing Is Everything Chapter 5: Social Data: Where and Why Chapter 6: The Right Tool for the Right Job Chapter 7: Reading Tea Leaves: Discovering Themes, Topics or Trends Chapter 8: Fishing in a Fast-Flowing River Chapter 9: If You Don’t Know What You Want, You Just May Find It!: Ad Hoc Exploration Chapter 10: Rivers Run Deep: Deep Analysis Chapter 11: The Enterprise Social Network Chapter 12: Murphy Was Right! The Art of What Could Go Wrong Chapter 13: Visualization as an Aid to Analytics

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