Strategic communication : campaign planning / James Mahoney.

By:

Mahoney, James Scott, 1947- [author.]

Material type: Text

TextPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2023Edition: Third editionDescription: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781003317579
100331757X
9781000889598
1000889599
9781000889581
1000889580

Subject(s):

DDC classification:

658.4/5 23/eng/20221215

LOC classification:

HF5718

Online resources:

Summary: "Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication"-- Provided by publisher.

Item type:

Ebooks

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Ebooks	IIM Kashipur	658.4/5 (Browse shelf(Opens below))	Available		E4687

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"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication"-- Provided by publisher.

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