Social media analytics, strategies and governance / editors, Hamid Jahankhani, Stefan Kendzierskyj, Reza Montasari, Nishan Chelvachandran.

Contributor(s):

Jahankhani, Hamid [editor.]

Material type: Text

TextPublisher: Boca Raton : CRC Press, 2022Edition: First editionDescription: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781003243748
1003243746
9781000655896
100065589X
9781000655919
1000655911

Subject(s):

DDC classification:

302.23/1 22

LOC classification:

HM742 .S6281633 2022eb

Online resources:

Summary: "The prolificacy and accessibility of technology and digital communications platforms is not only empowering a new form of communication between people and communities, but changing the way individuals, communities and society collectively think, act, and behave. Social media as an open-source tool has lowered the barrier for the consumption of digital and technologically based information, many platforms of which are "free to use" by the user. Whilst this type of platform may have been initially designed as a tool for open communication and expression, it can also be utilised as a weaponized digital tool, with the potential to exploit people both indiscriminately on mass, or target specific groups of individuals"-- Provided by publisher.

Item type:

Ebooks

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Ebooks	IIM Kashipur	302.23/1 (Browse shelf(Opens below))	Available		E4651

"The prolificacy and accessibility of technology and digital communications platforms is not only empowering a new form of communication between people and communities, but changing the way individuals, communities and society collectively think, act, and behave. Social media as an open-source tool has lowered the barrier for the consumption of digital and technologically based information, many platforms of which are "free to use" by the user. Whilst this type of platform may have been initially designed as a tool for open communication and expression, it can also be utilised as a weaponized digital tool, with the potential to exploit people both indiscriminately on mass, or target specific groups of individuals"-- Provided by publisher.

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