A fashion retailer's guide to thriving in turbulent times / Ghalia Boustani and Daniela Leonini.

By:

Boustani, Ghalia [author.]

Contributor(s):

Leonini, Daniela [author.]

Material type: Text

TextPublisher: New York, NY : Routledge, 2023Copyright date: �2023Description: 1 online resource (xxviii, 94 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781003173212
1003173217
1000789403
9781000789201
1000789209
9781000789409

Subject(s):

DDC classification:

687.068/8 23/eng/20221107

LOC classification:

HD9940.A2 B68 2023

Online resources:

Summary: "By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must have an essence, a heart; it needs to respect a philosophy or abide by values. A brand's success and sustainability follow specific rules, nonetheless for fashion brands. But do fashion brand identity rules apply in today's turbulent times? Acknowledging and going beyond branding theory, this book challenges knowledge and practices that have been guiding fashion retail brands for many years. Co-written by a Sorbonne researcher and a retail consultant with 30 years' experience, this practical guide offers not a process that fashion brands must follow, but potential avenues for survival in today's retail market and facing today's customers. Professionals in and students of fashion retailing and branding will appreciate the detailed case studies that illustrate main concepts, and thought-provoking suggestions of how to make decisions for an uncertain future"-- Provided by publisher.

Item type:

Ebooks

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Ebooks	IIM Kashipur	687.068/8 (Browse shelf(Opens below))	Available		E4626

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"By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must have an essence, a heart; it needs to respect a philosophy or abide by values. A brand's success and sustainability follow specific rules, nonetheless for fashion brands. But do fashion brand identity rules apply in today's turbulent times? Acknowledging and going beyond branding theory, this book challenges knowledge and practices that have been guiding fashion retail brands for many years. Co-written by a Sorbonne researcher and a retail consultant with 30 years' experience, this practical guide offers not a process that fashion brands must follow, but potential avenues for survival in today's retail market and facing today's customers. Professionals in and students of fashion retailing and branding will appreciate the detailed case studies that illustrate main concepts, and thought-provoking suggestions of how to make decisions for an uncertain future"-- Provided by publisher.

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