Marketing communications/

By:

Egan, John

Publication details: New Delhi: Sage Publications, 2023.Edition: 4th edDescription: 415pISBN:

9781529781212

Subject(s):

DDC classification:

658.8 EGA

Summary: Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics

Item type:

Book

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IIM Kashipur	658.8 EGA (Browse shelf(Opens below))	Available		11419

Includes bibliographical references and index.

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.
This fourth edition:
Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries
Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis
Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics

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