Integrated digital marketing in practice/
Material type: TextPublication details: New Delhi: Cambridge University Press, 2023.Description: xvii,323pISBN:- 9781009204378
- 658.872 COR
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | IIM Kashipur | 658.872 COR (Browse shelf(Opens below)) | Available | 11329 |
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658.87 RET Retailing critical concepts | 658.87 RET Retailing critical concepts | 658.872 CHA Digital marketing: a practical approach/ | 658.872 COR Integrated digital marketing in practice/ | 658.872 DIG Digital and social media marketing: a results-driven approach/ | 658.872 HAN Internet marketing & e - commerce/ | 658.872 HOL Social media MBA |
Includes bibliographical references.
"Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an all-encompassing view of how digital technologies help marketers understand, anticipate and deliver on customer needs as efficiently and effectively as possible. Students will benefit from the clear structure and rich learning features, including case studies, key concepts in brief, digital and research insight boxes, review questions and skills development boxes. Instructor resources include model answers to practice exam questions, teaching slides, group discussion ideas, and practice activities. Andrew Corcoran is Associate Professor in Marketing at the Nottingham University Business School where he leads institutional initiatives to enhance educational practices and the student experience. He has won teaching awards at Aston University, the University of Warwick and the University of Nottingham".
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