Introduction to digital economics:
Material type: TextPublication details: Cham: Springer, 2021.Edition: 2nd edDescription: xvii, 353pISBN:- 9783030782399
- 338.5 OVE
Item type | Current library | Call number | Status | Date due | Barcode | |
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Book | IIM Kashipur | 338.5 OVE (Browse shelf(Opens below)) | Available | 11265 |
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338.476 PAN Making the elephant dance: the turnaround story of SAIL/ | 338.4778 PIT Economic analysis of music copyright income, media and performances | 338.5 MAI Microeconomics/ | 338.5 OVE Introduction to digital economics: foundations, business models and case studies/ | 338.5024658 MUL Economics for business | 338.5024658 SLO Economics for business/ | 338.542 BEL Business communication/ |
Includes index.
Innovations and developments in technology have laid the foundations for an economy based on digital goods and services―the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming is having on today’s business landscape. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb.
This book details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics. The foundational text with case studies is also peppered with anecdotes on the various technological innovations which have shaped markets throughout history. The authors provide several models and tools that are essential for analysis, as well as activities that will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter. Introduction to Digital Economics is a definitive guide to the complexities and nuances of this burgeoning and fascinating field of study.
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