B2B marketing:

Contributor(s):

Seebacher, Uwe G [ed.]

Material type: Text

TextPublication details: Cham: Springer, 2021.Description: xxvii, 755pISBN:

9783030542948

Subject(s):

DDC classification:

658.804 MAR

Summary: The unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundation, concept, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book.

Item type:

Book

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IIM Kashipur	658.804 MAR (Browse shelf(Opens below))	Available		11264

Includes index.

The unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundation, concept, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book.

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