B2B social selling strategy
Material type: TextPublication details: New Delhi | Kogan Page | 2023Description: xxii, 252pISBN:- 9781398604490
- 658.85 ATH
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | IIM Kashipur | 658.85 ATH (Browse shelf(Opens below)) | Available | 11073 |
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658.83 MAL Marketing research An applied orientation | 658.8342 EAS Consumer behavior: applications in marketing/ | 658.84 ONK International marketing : strategy and theory | 658.85 ATH B2B social selling strategy : connect with customers, build relationships and drive sales | 658.87 LEV Retailing management | 658.87 RET Retailing critical concepts | 658.87 RET Retailing critical concepts |
Includes bibliographical references and index.
78% of social sellers outsell peers who don't use social media. And yet many B2B sales professionals still aren't confident in using social media in a strategic way, or to measure its success. B2B Social Selling provides a clear framework for identifying the right social channels, connecting with potential and existing customers and measuring success against objectives and KPIs. Featuring original research, case studies and interviews with industry professionals, it also shows how to create content to attract attention and gain trust, work with B2B influencers and create a social selling culture. Also exploring how to integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy. Written by a recognized social media expert, B2B Social Selling is an indispensable guide for B2B sales, marketing and social media professionals.
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