Power of habit

Includes index.

In The Power of Habit, award-winning New York Times businessreporter Charles Duhigg takes us to the thrilling edge ofscientific discoveries that explain why habits exist and how theycan be changed. With penetrating intelligence and an ability todistill vast amounts of information into engrossing narratives,Duhigg brings to life a whole new understanding of human nature andits potential for transformation.

Along the way we learn why some people and companies struggle tochange, despite years of trying, while others seem to remakethemselves overnight. We visit laboratories where neuroscientistsexplore how habits work and where, exactly, they reside in ourbrains. We discover how the right habits were crucial to thesuccess of Olympic swimmer Michael Phelps, Starbucks CEO HowardSchultz, and civil-rights hero Martin Luther King, Jr. We go insideProcter and Gamble, Target superstores, Rick Warrens SaddlebackChurch, NFL locker rooms, and the nations largest hospitals and seehow implementing so-called keystone habits can earn billions andmean the difference between failure and success, life anddeath.

At its core, The Power of Habit contains an exhilaratingargument: The key to exercising regularly, losing weight, raisingexceptional children, becoming more productive, buildingrevolutionary companies and social movements, and achieving successis understanding how habits work.