Advertising for dummies

By:

Dahl, Gary

Material type: Text

TextPublication details: New Delhi | Wiley India Pvt. Ltd. | 2023Edition: 2nd edDescription: xviii,312pISBN:

9789357462013

Subject(s):

DDC classification:

659.1 DAH

Summary: Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats.

Item type:

Book

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IIM Kashipur	659.1 DAH (Browse shelf(Opens below))	Available		10857

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Includes index.

Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats.

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