Managing media work/

Material type: Text

TextPublication details: New Delhi: Sage 2011Description: xii, 307pISBN:

9781412971249

Subject(s):

Mass media - Management

DDC classification:

302.23068 MAN

Summary: Managing Media Work provides a comprehensive, cross-national overview of the theory and practice of working in the media in the digital age. Focusing on three key areas—new media work, media professions, and media management—this text prepares students to effectively manage their own media careers and to manage human capital in creative companies. Written by leading international scholars, the book addresses the increasingly global, networked, and unpredictable nature of the media industry as well as the growing complexities of media work.

Item type:

Book

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IIM Kashipur	302.23068 MAN (Browse shelf(Opens below))	Available		6877

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Previous	302.2301 COG Cognitive media theory/	302.2303 ENC Encyclopedia of social movement media/	302.23068 KUN Strategic management in the media: theory to practice/	302.23068 MAN Managing media work/	302.2307 HAN Handbook of media and communication research: qualitative and quantitative methodologies/	302.23072 HAN Mass communication research methods/	302.23072 STO How to do media and cultural studies/	Next

Includes bibliographical references and index.

Managing Media Work provides a comprehensive, cross-national overview of the theory and practice of working in the media in the digital age. Focusing on three key areas—new media work, media professions, and media management—this text prepares students to effectively manage their own media careers and to manage human capital in creative companies. Written by leading international scholars, the book addresses the increasingly global, networked, and unpredictable nature of the media industry as well as the growing complexities of media work.

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