Youth and media/

By:

Ruddock, Andy

Material type: Text

TextPublication details: New Delhi: Sage, 2013Description: viii, 220pISBN:

9781848600928

Subject(s):

DDC classification:

302.230835 RUD

Summary: When societies worry about media effects, why do they focus so much on young people? Is advertising to blame for binge drinking? Do films and video games inspire school shootings? Tackling these kinds of questions, Youth and Media explains why young people are at the centre of how we understand the media. Exploring key issues in politics, technology, celebrity, advertising, gender and globalization, Andy Ruddock offers a fascinating introduction to how media define the identities and social imaginations of young people. The result is a systematic guide to how the notion of media influence 'works' when daily life compels young people to act out their relationships through media content and technologies. Complete with helpful chapter guides, summaries and lively case studies drawn from a truly global context, Youth and Media is an engaging and accessible introduction to how the media shape our lives. This book is ideal for students of media studies, communication studies and sociology.

Item type:

Book

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IIM Kashipur	302.230835 RUD (Browse shelf(Opens below))	Available		5052

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Previous	302.23072 STO How to do media and cultural studies/	302.23081 GEN Gender and austerity in popular culture: femininity, masculinity and recession in film and television/	302.23081 HAN Handbook of gender, sex and media/	302.230835 RUD Youth and media/	302.23087 DIS Disability media studies/	302.2309 ASH Ashgate research companion to media geography/	302.23091724 MAN Media communication and development: three approaches/	Next

Includes bibliographical references and index.

When societies worry about media effects, why do they focus so much on young people? Is advertising to blame for binge drinking? Do films and video games inspire school shootings? Tackling these kinds of questions, Youth and Media explains why young people are at the centre of how we understand the media.
Exploring key issues in politics, technology, celebrity, advertising, gender and globalization, Andy Ruddock offers a fascinating introduction to how media define the identities and social imaginations of young people. The result is a systematic guide to how the notion of media influence 'works' when daily life compels young people to act out their relationships through media content and technologies.

Complete with helpful chapter guides, summaries and lively case studies drawn from a truly global context, Youth and Media is an engaging and accessible introduction to how the media shape our lives. This book is ideal for students of media studies, communication studies and sociology.

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