Designing and conducting survey research:
Material type: TextPublication details: San Francisco: Jossey-Bass, 2014Edition: 4th edDescription: xvii, 332pISBN:- 9781118767030
- 300.723 REA
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Book | IIM Kashipur | 300.723 REA (Browse shelf(Opens below)) | Available | 5345 |
Includes bibliographical references and index.
This book is a comprehensive, practical guide to conducting survey research. The book covers all major components of the method, including construction of the instrument, administration of the process, and analysis and reporting of results. The authors de-mystify statistics and enable readers to conduct a sample survey research project from initial conception of the research focus to the preparation of the final report, including basic statistical analysis of the data
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