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Influence:

By: Material type: TextTextPublication details: New York: Harper Collins, 2007Description: xiv, 320pISBN:
  • 9780061241895
Subject(s): DDC classification:
  • 153.852 CIA
Summary: In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.
Item type: Book
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Item type Current library Call number Status Date due Barcode
Book Book IIM Kashipur 153.852 CIA (Browse shelf(Opens below)) Available 6574

Includes bibliographical references and index.

In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.

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