Web analytics 2.0:

By:

Kaushik, Avinash

Material type: Text

TextPublication details: New York: Wiley, 2013Description: xxv, 475pISBN:

9788126542451

Subject(s):

DDC classification:

025.24 KAU

Summary: Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Item type:

Book

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IIM Kashipur	025.24 KAU (Browse shelf(Opens below))	Available		4386

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Previous	025.04 WEB Web search engine research/	025.0661 VOL Health informatics: multidisciplinary approaches for current and future professionals/	025.06658 INT Internet strategy handbook: lessons from the new frontier of business/	025.24 KAU Web analytics 2.0: the art of online accountability and science of customer centricity/	025.284 GOV Government information management in 21st century: edited by Peggy Gravin	025.4 SEA Sears list of subject headings/	027 LAN Landmark essays on archival research/	Next

Includes index.

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

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