Product design and development/

By:

Ulrich, Karl T

Contributor(s):

Material type: Text

TextPublication details: New Delhi: Tata McGraw Hill, 2011Edition: 4th edDescription: xvii, 353pISBN:

9780070146792

Subject(s):

DDC classification:

658.5752 ULR

Summary: The book presents a comprehensive set of product development techniques which aim at bringing together the marketing, engineering, industrial design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate product planning, concept development, creative problem solving, team decision making and process improvement. This book blends the perspectives of marketing, design and manufacturing into a single approach to product development. It contains material developed for use in the interdisciplinary courses on product development.

Item type:

Book

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	IIM Kashipur	658.5752 ULR (Browse shelf(Opens below))	Checked out	14/09/2024	28

The book presents a comprehensive set of product development techniques which aim at bringing together the marketing, engineering, industrial design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate product planning, concept development, creative problem solving, team decision making and process improvement. This book blends the perspectives of marketing, design and manufacturing into a single approach to product development. It contains material developed for use in the interdisciplinary courses on product development.

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