Manager's guide to social media/

Includes index.

Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing their business. Manager's Guide to Social Media is a primer on the biggest thing in business since the Internet itself, helping you successfully implement social media technologies in the workplace. Learn how to: Manage your company's online reputation, Set internal policies on the proper use of social media, Build "rivers" of information to outsmart the competition, Implement social tools internally to support virtual teams, Forecast the next trends in social media, Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations.