Economics for business/

Includes index.

Description The aim of this text isto make the intriguing subject of economics more accessible andrelevant to those studying the subject as part of abusiness-related degree. The book covers all of the majorprinciples of economics but its focus throughout is firmly onapplying these economic principles to the real world of business.The third edition of this highly successful textbook is written ina direct and straightforward style, making considerable use ofbusiness examples throughout to illustrate how economics can beused to understand business problems and the business environment.It has been thoroughly revised and updated to reflect currentissues. For Sale in Indiansubcontinent only A wealth of interesting material and case studies, which show how economics can be used to understand real business situations Coverage of all major topics of economics, but also includes several specialist business chapters and sections Provides a balanced coverage of microeconomic, macroeconomic and international economic issues, with the emphasis on the economics and environment of business Web references at the end of each chapter A range of features to aid learning, including: Definitions in the margin of all key terms; Review questions; A comprehensive Web appendix; Chapter summaries; Technical terms highlighted clearly in the margin BUSINESS AND ECONOMICS The Business Environment and Business Economics. Economics and the World of Business Business Organisations BUSINESS AND MARKETS The Working of Competitive Markets Business in a Market Environment BACKGROUND TO DEMAND Demand and the Consumer Demand and the Firm Product, Marketing and Advertising BACKGROUND TO SUPPLY Costs of Production Revenue and Profit SUPPLY: SHORT-RUN PROFIT MAXIMISATION Profit Maximisation under Perfect Competition and Monopoly Profit Maximisation under Imperfect Competition SUPPLY: ALTERNATIVE STRATEGIES An Introduction to Business Strategy Al