About face (Record no. 8273)
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000 -LEADER | |
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fixed length control field | 00503pam a2200157 a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 231117s2010 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780749457570 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1019 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Hill, Dan |
245 ## - TITLE STATEMENT | |
Title | About face |
Remainder of title | the secrets of emotionally effective advertising |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | London |
Name of publisher, distributor, etc. | Kogan |
Date of publication, distribution, etc. | 2010 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xii, 196p. |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Advertising - Psychological aspects. 2. Decision making - Psychological aspects. 3. Advertising - Research. 4. Emotions. |
920 ## - | |
-- | 3026 |
909 ## - | |
-- | 1831 (Shelf) |
909 ## - | |
-- | Item StatusAdd IdLocation |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|
IIM Kashipur | IIM Kashipur | 17/11/2023 | 659.1019 | 1831 | 17/11/2023 | 17/11/2023 | Book |