AI for marketing and product innovation (Record no. 5497)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00745pam a2200229 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231117s2019 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119484066 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80028563 |
| Item number | PRA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pradeep, A. K. |
| 245 ## - TITLE STATEMENT | |
| Title | AI for marketing and product innovation |
| Remainder of title | powerful new tools for predicting trends, connecting with customers and closing sales |
| Statement of responsibility, etc. | by A. K. Pradeep, Andrew Appel and Stan Sthanunathan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken |
| Name of publisher, distributor, etc. | Wiley |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 240p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Artificial intelligence |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Machine learning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing-Technological innovations |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Appel, Andrew |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sthanunathan, Stan |
| 920 ## - | |
| -- | 15181 |
| 964 ## - | |
| -- | Eng |
| 909 ## - | |
| -- | 8714 (Shelf) |
| 909 ## - | |
| -- | Item StatusAdd IdLocation |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| IIM Kashipur | IIM Kashipur | 21/12/2021 | 28.95 | 658.80028563 PRA | 8714 | 17/11/2023 | 17/11/2023 | Book |