Social marketing in action (Record no. 5448)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00651pam a2200193 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231117s2019 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783030130190 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | BAS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Basil, Debra Z. ed. |
| 245 ## - TITLE STATEMENT | |
| Title | Social marketing in action |
| Remainder of title | cases from around the world/ edited by Debra Z. Basil, Gonzalo Diaz-Meneses and Michael D. Basil |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cham |
| Name of publisher, distributor, etc. | Springer |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 462p. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Springer Texts in Business and Economics |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Diaz-Meneses, Gonzalo |
| Numeration | Basil, Michael D. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Social marketing 2. Management-Study and teaching |
| 920 ## - | |
| -- | 15137 |
| 964 ## - | |
| -- | English |
| 909 ## - | |
| -- | 9110 (Shelf) |
| 909 ## - | |
| -- | Item StatusAdd IdLocation |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| IIM Kashipur | IIM Kashipur | 17/11/2023 | 658.8342 BAS | 9110 | 17/11/2023 | 17/11/2023 | Book |